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OUR STORY
The idea for UPAW first came to Alberto Colman's mind in 2013 after an event during which Mr One Teas did a live art performance with his partners Los Gringos. Their performance sparked his interest and since then, Alberto's goal was to create a truly unique event: a live performance of world renowned street artists over multiple days showcasing their talents for the general public and creating a unique opportunity for art collectors. At the end of the live performance, the art pieces are sold during a live auction curated by Hôtel des Ventes Monte-Carlo. In Monaco, the net proceeds of the auction go to the Fondation Prince Albert II, which goal is to fund projects to preserve our Planet for a better future.
URBAN IS U!
From UPAW to UPAINT
Six years on and we can tell that it is YOU who brings life to the event. It is about You, the performer, the audience, the collector… this strong connection between painting and you, each one of you - whether the artist, the art lover or a mere spectator - we wanted this "U" and "Paint" to become our message, our name, our identity… U PAINT!
The UPAW team designed UPAINT to become the new face of each future Festival, to visually symbolise our mission of bringing people together around this incredible form of art and supporting just causes, all around the world. Anywhere we go, the circle will start from YOU, and it will end with PAINT, coming from the most amazing urban painters.
Like we have done it in Monaco, UPAINT will travel to places around the world where street art is not necessarily recognized or supported, with a mission to showcase the marvels of creativity of Urban Painters and give back to local communities.
UPAINT AROUND
THE WORLD
Like we have done it in Monaco, UPAINT will travel to places around the world where street art is not necessarily recognized or supported, with a mission to showcase the marvels of creativity of Urban Painters and give back to local communities.
OUR FOUNDER
ALBERTO COLMAN
Alberto Colman first moved to Monaco in 1980 after winning the impersonator contest of RMC (Radio Monte-Carlo) and started his career as an impersonator/actor/producer working for TMC (Télé Monte-Carlo) and Italian television and cinema. In 1987, he opened his own event management company in Monaco. From 1993 to 2000 he oversaw the media coordination and communication of 3 Monaco Triathlon World Cups, as well as organized different sports and music events in Italy.
He also produced multiple television media in Italy. Among other things, he is also a music editor and a press publisher. In fact, he co-founded the Italian news website montecarloin.net in 2008 and published a paper version in 2012. Since 2012, he is also the event organizer for the Monte-Carlo Woman of the Year Award, held every year in May, and of course is at the head of UPAW every year since 2017.
OUR
SPONSORS/SUPPORTERS
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